Key Phrase Identification

This is one of the most important aspects of search engine optimisation.

Often search engine strategies stall at the first hurdle – identification of the right key phrases. Vast sums can be expended ensuring that the company appears at the top of the search engines under key phrases that users simply are not keying in. Alternatively, companies can focus all their efforts targeting phrases that are too competitive to get good listings with.

Pod9’s in-depth key phrase identification service will allow you to identify phrases that are both regularly searched for, and are realistically able to achieve first-page listings. This service is critical in enabling you to target the key phrase search terms that will maximise the traffic you can gain from the search engines, giving your company a clear advantage over your competitors.

So how does it work?

Pod9 uses sophisticated software linked to the search engines providing real-time information.

First of all our clients submit proposed key phrases to us
Pod9’s system then feeds all these into a software system linked to the search engines that will produce a list of all these keywords and variations thereof including the number of times they have been searched for in the major search engines
The system then feeds these results into another software system that will tell us how many web sites are competing for listings for each of the keywords
Finally the program then produces a “Value Index” which will detail the best value keywords to concentrate on, ie those keywords that are searched for frequently but are least competitive
All results are then emailed to the client in an Excel spreadsheet
This notion of value identification is critical. Search engine optimisation for the large majority of clients is all about getting the best value from the allocated budget.

What do I do with the results?

Once you have the Value Index results, the keywords within this index can be used for the following purposes: