Directory Listings
At Pod9 we understand how important
online directories can be to a successful search
engine optimisation programme. Your Pod9 team
will invest a lot of time and energy to ensure
that your company’s details are placed correctly
in key directories such as Yahoo, Yell and the
Open Directory.
The directories are important
generators of traffic, accounting for approximately
25% of the search engine traffic. The bulk of
the traffic still comes from spider-based search
engines but the directories do have their part
to play.
Moreover, a presence in the
directories certainly assists the position of
your web site in the search engines. As directory
listings are accepted by a human intervention,
the search engines correctly assume that the site
is of a certain quality and therefore enhance
your rankings.
Good listings in the major directories
can bring large volumes of extra traffic but they
require a completely different strategy to the
spider-based search engines – Pod9 can deliver
that strategy.
How to get high ranking in
the directories
Whereas spider-based search
engines rely on indexing the content of your web
site and displaying them as matching results,
the directories operate in a more traditional
and structured manner whereby your site is listed
under a category and it has a title and description
that either the person who submitted the site
has written or the reviewer has written.
For this reason there is a lot
less room to manoeuvre with directories and the
opportunities for the number of keywords under
which you can get a high ranking are limited to
the title and a short description that you are
allowed. An additional obstacle is getting into
the directories in the first place, as search
engines like Yahoo historically reject many of
the submissions that they receive.
Finally, some of the most important
directories like Yahoo have introduced charges
for them to review your web site before deciding
that it will be included in the directory. If
they reject your submission the fee is not refunded!
Pod9 will, however, guarantee that you are listed.
Despite the relatively high cost, the fact still
is that these directories are, in many cases,
worth registering with.
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